
Brand Suicide: When Your Brand is too Broad
Entrepreneurs, thought-leaders and talent are most often multi-talented, multi-desiring, and multi-tasking. We take on and take part in everything of interest that we can and strive to innovate by doing and offering it all. We're game-changers, right? But, the entrepreneurial spirit that drives you to step out and create the life and career you’ve always wanted, is often the same fire that hinders your true potential. Offering too much to too broad of a client demographic