Brand Suicide: When Your Brand is too Broad
Entrepreneurs, thought-leaders and talent are most often multi-talented, multi-desiring, and multi-tasking. We take on and take part in everything of interest that we can and strive to innovate by doing and offering it all. We're game-changers, right? But, the entrepreneurial spirit that drives you to step out and create the life and career you’ve always wanted, is often the same fire that hinders your true potential. Offering too much to too broad of a client demographic
3 Reasons to Embrace Meme Culture
Memes have taken the internet by storm - entertainment memes, marketing memes, branded memes, and video memes are a few of the most viral. Originally a 20th century term referencing an idea, behavior or style that spreads within a society, memes have now become an internet culture phenomenon consisting of an image or video file with a caption, quote, or catchphrase written across. Their undeniable impact can be examined from countless successful and damning viral entertainm
How Does Personal Branding Help My Career?
We’re often asked how personal branding benefits the viability of successful entrepreneurs and their businesses . . . how does it help my career? While the process, desired results and tangible fruits are different for everyone, one truth is consistent - Your brand equity is one of the most important key elements to the vitality and sustainability of your success. Personal branding is how you resonate in the mindset of your consumer. It is the image that shows up in a room
2016 Digital Marketing Predictions - Interview with Brandi Kamenar, CEO and Founder Brandi Kamenar B
Building a successful brand can seem daunting if you’re not well equipped with experience to distinguish what is a rising trend vs. a mere blip on the radar. Mastering the nebulous world of consumer demand sits squarely at the center of such success -- and that’s where award-winning entrepreneur Brandi Kamenar comes in. Brandi Kamenar, CEO and Founder Brandi Kamenar Beverly Hills, is one of the nicest people I’ve met in Los Angeles. Brandi embodies a deeply-rooted sense of